Business executives who hope to profit from their travel should learn about the history, culture, and customs of the countries to be visited. Flexibility and cultural adaptation should be the guiding principles for traveling abroad on business. Business manners and methods, religious customs, dietary practices, humor, and acceptable dress vary widely from country to country. Understanding and heeding to cultural variables such as you'll find in our country reports is critical to success in international business travel and in international business itself. Lack of familiarity with the business practices, social customs, and etiquette of a country can have negative consequences. |
